
The value proposition of MMOs is very different than traditional games. MMOGs tend to deliver vast amounts of content to each player for the cost of a game plus a monthly fee.
Lifetime subscriptions are very interesting to me from a value standpoint-after all, this lifetime subscription pays for itself after about 13 months. If this was World of Warcraft, I would definitely have gotten my money's worth already. At the same time, if you've never played the game, or have limited beta experience, its quite a leap of faith to take.
There are many things that can go wrong in even a well-designed MMORPG. The game could have a tough time attracting players, could release expansions that make the game less fun, or could suffer from a lack of entertaining end-game content, among other things.
Perhaps this is one of the reasons that Cryptic has sweetened the deal with guaranteed access to the Star Trek MMO, an extra 8 character slots, additional costume sets, and even an action figure.
Personally, I really like the lifetime subscription model, but I'll need to try the game before I buy it. For every MMO that I've really enjoyed and gotten into, I can name three more that I hated or didn't enjoy. Fortunately, Champions Online looks really well designed, so I'm seriously tempted by the offer.
Hopefully I'll get into the beta before the end of September.
-Jon
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