World of Goo Name Your Price Update

Well, 2DBoy published their sales data for the first week (they've extended it) of World of Goo's Name Your Price sale. Turns out, this was a pretty profitable sale for them (see a list of #sales at each price point to the right, courtesy of Rock Paper Shotgun). 2DBoy is very happy with the sales that they made using this price point.

By launching this sale a year after release, 2DBoy has minimized losses of likely sales, while driving additional players to play World of Goo and generating a ton of positive sentiment and word of mouth advertising from fans. In addition, this sale increased purchases made on other services (week over week sales at full price on Steam were up 40%!).

I won't say that this is a model everyone should follow, but its always nice to see a developer (even an indie one) take risks with pricing and distribution.

Here is a link to the full data.

-Jon